Support of initiatives focused on customer needs
Deliver quality and competitive products and services that meet the needs and expectations of your customers.
Key challenges
products and services are supplied that customers are not interested in
the products and services supplied are not competitive on the market
customers are dissatisfied and frustrated with the products and services provided
customers leave to the competition
Achieved goals
delivery of products and services that meet the needs and expectations of customers
creating competitive products and services
satisfying customer needs
For each organization, the key is the delivery of products and services that have added value for customers, for which they are willing to pay. For this reason, the customer and the fulfillment of his needs and expectations through the delivered products and services come to the fore. Knowing the needs and expectations of the customer is a key factor in this case. The absence of this knowledge means that delivered products and services that customers are not interested in, delivered products and services are not competitive on the market, customers are dissatisfied with the aggregation of delivered products and services, customers leave for competition.
The customer experience of using the services and products of the organization is part of the digital twin. By mapping and capturing to the so-called "Customer scenario maps" will allow us to identify possible gaps and improvements in the services provided. This is due to the collected feedback, which represents one or more metrics that can be evaluated and presented in the form of clear reports or heat maps.
